What’s the best a man can get? Watch RuPaul transform from man to extravagant drag queen with the help of his Gillette razors. This bombshell collaboration aims to challenge social norms by questioning society’s views of what a man should be with the world’s most famous drag queen. In the past, Gillette has attempted to distance itself from what some potential buyers may describe as overly-rugged, aggressive, and sometimes chauvinist advertising. This campaign allows Gillette to show buyers a different side of them.

RuPaul, although quite feminine, is still a man and his transformation from man to woman would challenge the best state a man can get, all while bringing in attention for both positive and negative reasons. Although this campaign may cause some controversy, it is bold, loud, and assertive just like RuPaul himself.

Share your transformations with #GilettexRupaul!