GREAT AMERICAN COOKIES
G.A.C. REBRAND
(…we bake the world better!)
From mall kiosks to store aisles, Great American Cookies is now in stores! New and improved, now you can take your favorite cookies home on your next trip to the grocery store. Hear it from Chewy, our sweet mascot, you won’t want to miss this!
This rebrand takes Great American Cookies in a more literal direction, paying homage to its American roots and drawing in buyers of all ages with its loose, old-timey cartoon style that puts a face to the familiar brand. Based in Georgia, G.A.C. started as a small family company wanting to spread joy by bringing home-baked sweets to malls and in this case stores. Their new mascot and packaging allow them to do this by creating a familiar, friendly, and vintage feel that combines the American dream with America’s favorite snack.
BRANDING | PACKAGING | AD DESIGN | ILLUSTRATION