CAMP MODA REBRAND
CAMP MODA REBRAND
(…featuring Mica the Moda Monster!)
Camp Moda, is a creative youth summer camp, brought to campers and parents by the Museum of Design Atlanta (MODA). At Camp Moda, counselors aim to foster creative thinking, imagination, and education through STEM and design activities. Campers are met with hands-on activities that get their brains thinking and are accompanied by Mica, the Moda Monster to help them as they explore and grow. This cute, little scribble represents the brainstorming and sketching that follows the creative flow of a child’s imagination. With kids ranging from 6-18, this rebrand connects to the youth with its fun scribbles and silly mascot, while its more mature colors cater to the older, more expressive kids at camp without feeling too juvenile. The red and grey colors can be used to differentiate the older kids from the younger ones, volunteers from counselors, or STEM from design. Regardless Camp Moda is the place to be and Mica agrees!
BRANDING | LOGO DESIGN | ILLUSTRATION