PawShop, is a new, but reliable pet store that meets all your needs. From pet food and toys to even pet grooming, PawShop has it all. For this brand, I wanted to create a friendly identity to gain the trust of pet owners, with a bright, playful logo and brand colors that mimic colors found in nature for a more recognizable and organic feel. I wanted to go literal with the logo by incorporating imagery that is closely related to pets like cats and dogs. While designing, I kept in mind Pawshop’s potential competitors like Petco and PetSmart and thought about their typical customers as well as each company’s voice and what makes them so trustworthy in the eyes of their customers. I also considered things I thought both companies were missing in terms of branding and marketing that I could you to enhance the appeal and personality of PawShop, such as patterns, colors, photography, and overall tone.